Dreaming Big, Taking Risks, and Doing Something Radical

Arnold had always been passionate about visual arts and media production. He founded his own content creation and media production company, envisioning a bustling office space in the vibrant downtown arts district where creativity flowed freely and ideas sparked spontaneously. After years of saving and waiting, he finally had the keys in hand to a spacious office storefront where he and his team could be inspired. To say he felt a  sense of pride and accomplishment would be an understatement. 

Initially, things seemed to be going well for Arnold and his team. The office space provided a central hub for collaboration, client meetings, and creative brainstorming sessions. And if Arnold was being honest, the office space made him feel successful and validated his entrepreneurial journey. He took pride in welcoming clients into the stylishly designed workspace, adorned with inspirational artwork and cutting-edge technology. Every day when he walked through those doors, he thought to himself “I made it!” 

After a year of operating in the physical office, Arnold began to notice some troubling signs. Company morale was low, creativity felt stifled, and overhead expenses were eating into the company's profits.

Faced with these challenges, Arnold realized that maintaining a traditional office space was not sustainable for his business in the long run. He knew he needed to make a radical decision to elevate his company and unleash its full potential. After careful consideration and deliberation with his team, Arnold made the bold choice to implement a virtual-first work environment.

Arnold explained to his team that a virtual-first work environment is a business model where the primary mode of operation is remote work, with employees working from home or any location of their choosing. While remote work arrangements are becoming increasingly common, Arnold's decision to transition his content creation and media production company to a virtual-first setup was radical for several reasons.

Firstly, it involved a significant shift from the traditional office-based work culture that Arnold had envisioned for his company. The shift to remote work required reimagining workflows, communication channels, and team dynamics, which he knew could be disruptive and challenging. 

Secondly, transitioning to a virtual-first model carried inherent risks. Arnold was concerned about potential productivity losses, communication breakdowns, and challenges in maintaining company culture and cohesion without physical proximity. He also feared that clients and stakeholders might view the move negatively or question the company's commitment and professionalism.

Despite the risks, Arnold believed that the benefits of a virtual-first work environment outweighed the challenges. By eliminating the need for a physical office space, Arnold could significantly reduce overhead expenses, freeing up resources to invest in talent acquisition, employee benefits, and business growth initiatives. The virtual-first model also offered greater flexibility for employees, enabling them to achieve better work-life balance, reduce commuting stress, and tap into a global talent pool.

Implementing the virtual-first work environment was a scary move for Arnold, especially considering his long-held dream of owning a storefront space in the downtown arts district. However, he realized that prioritizing the well-being and success of his team was more important than clinging to a physical location. 

In the end, the radical elevation strategy paid off. Morale improved, creativity flourished, and the company saw greater efficiency and productivity in its operations. Arnold's decision to embrace virtual-first work was not just a smart business move but a testament to his commitment to innovation, adaptability, and the well-being of his team.

We’re all about making radical (but smart) business moves, even when they’re scary. Especially when they’re scary. If you're ready to accelerate, you need to recalibrate first. Big things happen when you step out of your comfort zone, reevaluate what success means to you, and have the courage to take a big step toward your audacious goals. 

If you’re ready, we’re here to help.