Marketing Yourself as a Speaker: 20 Proven Strategies to Get Booked and Stay Busy
In today's competitive speaking industry, delivering an exceptional talk is just one piece of the puzzle. To truly succeed and maintain a steady flow of bookings, you need strategic marketing tailored to your unique strengths as a speaker. After 23 years in the industry, we've identified key strategies that work. If you're a public speaker, event planner, or aspiring speaker, these insights will guide you to effectively market yourself and stay engaged.
Optimize Your Website for SEO
Use Relevant Keywords
Start by optimizing your website with keywords that event planners might use when searching for speakers. Terms like “motivational business speaker,” “keynote speaker on leadership,” or “virtual conference speaker” should be naturally integrated into your content—think bios, blog posts, and speaker topics. This ensures you land on the radar of those actively seeking your expertise.
Create Valuable Content
Position yourself as an authority by sharing valuable content. Blog posts, case studies, and downloadable resources related to your speaking topics not only enhance SEO but also engage visitors beyond your speaker profile. This content serves as a magnet, drawing in potential clients looking for experts in your field.
Leverage Social Media for Maximum Reach
Choose the Right Platforms
Focus on platforms where your target audience and event planners are active. LinkedIn is great for reaching corporate clients, while Instagram and Facebook excel at showcasing speaker highlights, testimonials, and videos.
Share Engaging Content Consistently
Keep your audience engaged by sharing clips from your talks, behind-the-scenes moments, and client success stories. Use Instagram Stories and LinkedIn updates to give followers a glimpse of what they can expect when they book you.
Engage with Followers
Social media is a two-way street. Respond to comments, answer questions, and interact with your followers to build relationships, remain top of mind, and increase referral chances.
Network Intentionally to Expand Your Reach
Attend Industry Events
Networking is vital. Attend conferences and trade shows where event planners are likely to be present. Prepare a concise pitch about your topics and why they're relevant.
Be Visible in Speaking Associations
Join organizations like the National Speakers Association or Toastmasters. Participate in discussions and events to connect with other speakers and organizers.
Build a Referral Network
Form relationships with speakers and industry leaders who can refer you to their networks. Provide exceptional value to encourage recommendations.
Build Strong Relationships with Event Planners
Offer Value Beyond the Stage
Make it easy for event planners to work with you by providing resources such as speaker one-sheets, promotional materials, and high-quality images.
Follow Up and Stay Connected
After an event, send a thank-you email and ask for feedback. Maintain contact through LinkedIn or email for potential repeat bookings and referrals.
Ask for Testimonials and Referrals
Request testimonials to build credibility and attract future clients. A simple request post-talk can secure valuable endorsements.
Utilize Email Marketing to Nurture Leads
Build and Segment Your Email List
Collect email addresses from event attendees, clients, and website visitors. Segment your list by categories for tailored communication.
Share Valuable Content
Send content-rich emails about your speaking topics, upcoming events, or new blog posts to establish thought leadership.
Send Regular Newsletters
A monthly newsletter can showcase engagements, share testimonials, and highlight upcoming events, keeping you top-of-mind for bookings.
Showcase Your Expertise Through Video Marketing
Create a Speaker Reel
A compelling speaker reel is essential—include clips from various events showcasing your engagement and style.
Post Video Testimonials
Video testimonials add credibility. Share these on your website, YouTube, and social media.
Host Live Sessions
Engage your audience with live Q&A sessions, webinars, or virtual presentations on platforms like LinkedIn Live or Instagram Live.
Optimize Your Online Profiles for Bookings
Use Professional Headshots and Videos
Ensure your profiles present you as a polished, engaging professional.
Highlight Key Topics and Past Engagements
Clearly detail your speaking topics, past clients, and types of events you've spoken at.
Include a Clear Call-to-Action
Ensure every platform—be it LinkedIn, your website, or YouTube—makes it easy for visitors to book you.
Ready To Jump In? Join Our Community!
If this all seems overwhelming, don’t worry. Join our engaging speakers community, where we discuss these strategies (and more) to help you gain a solid understanding and put these steps into action. Becoming a successful speaker is a continuous process, and with the right strategies, you can achieve and maintain a thriving speaking career.
