Recap of Saturday's Virtual Meetup
Our Saturday meetup was vibrant and productive and filled with high-quality discussions and actionable insights. We’re so thankful to everyone who participated.
We started the discussion with the question centered around the theme, "How much time do you invest in making a problem go away?" and took turns speaking about our number one problem we’re currently dealing with and hearing advice and support from others on the team. There were many “Ah-ha!” moments and ideas put into motion that I have no doubt will produce results.
Problem #1: Making time for marketing and sales while juggling a full time job
Some of the great advice shared included:
- People can’t buy from you if they don't know you.
- Really good marketing makes sales calls easier.
- When your marketing is strong, when you get on a call, they’re already familiar with your product/service.
- Narrow down the things that are most important.
- Figure out who your target clients are and personalize your marketing toward them. Instead of cold calling, identify 50 people you want to sell to and write a mass email but personalize it for each of those people. This helps to build a relationship.
- The quality of your marketing speaks for yourself.
- Have a focus and niche. Instead of trying to be the right fit for everyone, find a focus group and be well-known in a specific industry.
- Own your backyard first.
- Try Sendible. It will help you write, plan and schedule your emails while you’re living your life.
Problem #2: Making Sales Calls and Closing The Deal
Some of the great advice shared included:
- It starts with building relationships.
- 90% of the conversation is small talk, having fun, and business is the 10%.
- Think about these conversations like you’d talk to a stranger.
- Who are you, where are you from, etc.
- Then move onto provocative business questions like:
- What's your number one challenge in business and how much is it costing you?
- How much is it worth to make that problem go away?
- When you ask these questions, it positions you as the authority.
- Have 5 provocative questions on hand and use them for every client.
- Be careful about self imposed anxiety and speaking your fears and insecurities into existence.
- “Be quick but don’t hurry” After you ask the question, do you answer right away or do you let them think and squirm a little?
- Closing the deal is asking for the business.
- Have a concrete/written script in front of you. It's easy to get off track and the script brings you back to the topic. Write down all of the objections you commonly get and write down responses so you don’t get flustered by their objections.
Problem 3: Being overly self-critical and beating yourself when things don’t go perfectly
- Driven people are hard on themselves but we have to be careful that it doesn’t lead to self abuse.
- When things are hard or don’t go well, it's about perspective. You’re doing what so many people are so afraid to do, and that is the opposite of failure.
- Progression not perfection.
Looking ahead, our next meetup promises to be equally engaging as we delve into the art of crafting and utilizing "provocative questions" to enrich our interactions and enhance business outcomes.
These meetings are the lifeblood of what we do and the community we have built is invaluable. We love spending our Saturdays listening to your goals and watching you grow as a leader, and we’re honored you’ve allowed us to walk this journey with you.
See you next week!
