The Cost of Waiting Is Greater Than You Think
You’re not stuck. You’re just hesitating.
You ever had one of those moments where you sat on a decision too long… and missed your shot?
Let me tell you about Emma.
Emma had a dream, one she carried for almost a decade. She wanted to open an online wellness boutique for moms. She envisioned it as a one-stop shop for herbal teas, self-care kits, digital journals, and daily affirmations. She even had the perfect name picked out: Rooted Mama. She designed the logo herself, bought the domain, created a Pinterest-worthy vision board, and filled a notebook with product ideas and Instagram captions.
She had everything. Except momentum.
Emma kept waiting for the perfect moment. When the kids were older. When she had more time. When her savings hit a certain number. When she felt more confident, more “qualified.” But time kept moving. And while she was waiting, someone else launched a very similar business and found success in the very market she’d been researching for years.
Emma didn’t just lose an opportunity. She lost belief in herself.
Here’s the thing: hesitation isn’t harmless. It doesn’t just delay the dream. It chips away at your confidence every time you talk yourself out of taking the next step.
Did you know that people who take immediate action toward a goal are 3x more likely to stick with it over time? (Source: Stanford Behavior Design Lab)
We want everything to line up just right before we move. But progress doesn’t require perfect conditions. It requires action.
The longer you wait, the harder it gets to start. Your self-doubt grows louder. Your ideas lose their spark. You talk yourself out of what was once a bold and beautiful vision.
Here’s the truth:
âś… Action builds belief.
âś… Belief builds momentum.
âś… Momentum builds wins.
If you’ve been sitting on a dream like Emma’s, here are 3 things you can do today to shift:
1. Shrink the Vision to a Single Step
You don’t have to launch the full business, write the full book, or quit your job tomorrow. Just choose one micro-action. Send the email. Buy the URL. Record the first video. Start messy.
Tell yourself: “Done is better than perfect. I move forward with what I have.”
2. Make Peace With Imperfection
You will not get it 100% right the first time, and you’re not supposed to. Perfection isn’t a requirement. Movement is.
Tell yourself: “Every small step I take brings me closer to the life I want.”
3. Visualize the Cost of Inaction
Ask yourself: What will it cost me to stay where I am? Regret is heavier than failure. Start thinking about what you won’t experience if you keep waiting.
Tell yourself: “I’d rather try and learn than wait and wonder.”
Emma’s story is a cautionary tale, but it doesn’t have to be yours. The “perfect time” isn’t coming. The market won’t wait. And the version of you that’s bold enough to try? She’s ready right now.
You’re not stuck. You’re just one brave step away from momentum.
Ready to stop waiting and start winning?
Join us in the Locker Room: where bold moves, real talk, and momentum-building strategies happen daily.
